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单选题

A．By using the services of large advertising agencies．
B．By hiring their own professional advertising staff．
C．By buying media space in leading newspapers．
D．By creating their own ads and commericais．

参考答案A

解析:
How do large companies generally handle their advertising?
A.。详解：四个选项均为以By开头的介词短语，介词by通常表示某种方式或手段，由各选项的意思：
A.“使用大型广告公司的服务”、B.“雇用自己的专业广告人员”、C.“在行业领先的报纸上购买广告空间”和D.“制作自己的广告”可知，本题考查的是通过何种手段进行广告活动。短文中提到，虽然对于大公司来说，建立自己的广告部门、自己撰写广告方案、购买媒体空间都不是多么困难的事情，但他们还是倾向于借助大型广告公司所提供的服务来做广告。

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单选题

A．Decide on what specific means of communication to employ．
B．Conduct a large-scale survey on customer needs．
C．Specify the objectives of the campaign in detail．
D．Pre-test alternative ads or commercials in certain regions．

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简答题听音频，{MP3:http://wximg.233.com/attached/media/20160426/20160426163351_9893.mp3}
回答题
Extinction is difficult concept to grasp．It is an（26）concept．It's not at all like the killing of individual lifeforms that can be renewedthrough normal processes of reproduction．Nor is it simply （27）numbers．Nor is it damage that can somehow be remedied or for which some substitute can be ound．Nor is it something that simply affects our own generation．Nor is it something that could be remedied by some supernatural power．It is rather an（28）and final act for which there is no remedy
on earth or in heaven．A species once extinct is gone forever．However many generations（29）us in coming centuries, none of them will ever see this species that we extinguish．Not only are we bringing about the extinction of life（30）, we are also making the land and the air and the sea so toxic that the very conditions of life are being destroyed．（31）basic natural resources, not only are the nonrenewable resources being（32）in a frenzy ( 疯狂) of processing,consuming, and（33）, but we are also mining much of our renewable resources, such as the very soil itself on which terrestrial (地球上的) life depends．
The change that is taking place on the earth and in our minds is one of the greatest changes ever to take place in human affairs, perhaps the greatest, since what we are talking about is not simply another historical change or cultural（34）, but a change of geological and biological as well as psychological order of（ 35）
第（26）题

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简答题
第（27）题

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