根据下面材料，回答题。 The traditional distinction between products that satis-考呗网题库移动版

单选题 根据下面材料，回答题。
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today's prosperous societies the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way. Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them.
Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard ser-vice, such as life insurance, for which most people will usually not bother shopping.
A word processor can be looked on as satisfying__________ rather than__________ if it becomes the only means to an end.

A．a want, a need
B．a need, a want
C．a machine, a tool
D．a tool, a machine

参考答案B

解析: 这是一篇说明文，文章第一段就开门见山提出本文要说明的问题，依靠需求和需要这种传统的方法来区分商品的类型已经不合时宜了，并以计算机这种商品为例，进一步补充说明。从第二段开始分类介绍新的区分方法，第二段指出依据人们的购买方式，把消费产品分成两类，convenience goods and shopping goods，第三段又具体对这两类进行论述；第四段指出购买商品也可分成两类．基本相同的和不同的，第五段又给出另一类商品特殊商品，第六段提出本文最后一个分论点，即不想购买的商品的含义。这篇文章的特色是采取分类的方法进行说明，使人一目了然，而且每一段的开头都用了关键词goods衔接，结构紧凑。
【解析】本题的意思是推断需求和需要的区别，第一段的最后一句话，当它是达到目的的唯一手段时，计算机已不再是一种需求，而成了一种需要。可见，这里所说的需要指的是完成某一事情所必需的手段，而不是可有可无的手段。故B项为正确答案。

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单选题 The word "staples" (Line 3, Para. 3) most probably means__________.

A．commodities that people buy constantly
B．commodities that people do not really want
C．commodities that people want but don't need
D．commodities that are inconvenient to purchase

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单选题 Shopping goods that are considered as basically the same are those__________.

A．that satisfy similar needs of the consumer
B．that consumers don't care where to buy them
C．that consumers spend much time to look for
D．that can be found in nearly every shop

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单选题 Unsought goods refer to__________.

A．items a consumer doesn't need
B．new items
C．life insurance
D．all the above

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