听音频{MP3:http://wximg.233.com/attached/media/20161107/20161107153120

单选题听音频{MP3:http://wximg.233.com/attached/media/20161107/20161107153120_0662.mp3}，回答题

A．The restructuring of her company．
B．The man’s switch to a new career．
C．The updating of technology at CucinTech．
D．The project the man managed at CucinTech．

参考答案D

解析:听力原文：
W：So Mike，[1] you managed the innovation project at CucinTech．
M：I did indeed．
W：Well then．first congratulations．It seems to have been very successful．
M：Thanks．yes．I really help things tum around at CucinTech．
W：[2] Was the revival in their fortunes entirely due to strategic innovation'?
M：[2] Yes．Yes I think it was．CucinTech was a company who were very much following the pack，doing what everyone else was doing… and getting rapidly left behind．I could see there was a lot of talent there，and some great potential—particularly in their product development．I just had to harness that some。 how．
W：Was innovation at the core of the project?
M：Absolutely．If it doesn’t sound like too much with cliche．our world is constantly changing，and it’s changing quickly．[3] We need to be innovating constantly to keep up with this．Stand still．and you’re lost．
W：No stopping to sniff the roses?
M：Well l will do that in my personal life．Sure．[3]But as a business strategy．I'm afraid there's no stopping．
W：What exactly is strategic innovation，then?
M：Strategic innovation is the process of managing innovation，of making sure it takes place at all levels of the company,and that it's related to the company’s overall strategy．
W：I see．
M：So．instead of innovation for innovation’s sake and new products being created simply because the technology is there，the company culture must switch from these point-in-time innovations to a continuous pipeline of innovations from everywhere and everyone．
W：How did you align strategies throughout the company?
M：I soon became aware that the campaigning is useless．People take no notice．Simply,it came about through good practice trickling down．This built consent-people could see it was the best way to work．
W：Does innovation on this scale really give a competitive advantage?
M：I’m certain of it．Absolutely．[4]Especially if it's difficult for a competitor to copy．The risk is,of course,that innovation may frequently lead to imitation．
W：But now if it's strategic?
M：Precisely．
W：Thanks for talking to us．
M：Sure．
【解析】D。对话开头，CucinTech管理过创新项目女士就询问男士是否在，男士承认的确如此，女士向他表示祝贺，并指出It seems to have been very successful．这里的it指的就是男士管理过的创新项目，D 是对对话中you managed the innovation project at CucinTech的原文复现。

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单选题

A．Talented personnel．
B．Effective promotion．
C．Strategic innovation．
D．Competitive products．
E．

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单选题

A．Innovate constantly．
B．Expand the market．
C．Recruit more talents．
D．Watch out for his competitors．

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单选题

A．Possible bankruptcy．
B．Unforeseen difficulties．
C．Imitation by one’s competitors．
D．Conflicts within the company．

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