One recent study warns us of the danger of the exhaustion of natural r-考呗网题库移动版

单选题One recent study warns us of the danger of the exhaustion of natural resources on Earth．

参考答案J

解析:【解析】[J]。[J]段第3句提到，一项最新调查试图计算出“人类经济的生态超负荷”程度，其中发现我们正在消耗1．2个地球所能提供的物质和服务，也就是说，人类已经在过度使用地球资源。本题是对该句的同义转述。

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单选题Section C
Directions：There are 2 passages in this section．Each passage is followed by some questions or unfinished statements。For each of them there are。four choices marked A)，B)，C)and D)．You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single line through the centre
Passage One
Questions 46 to 50 are based on the following passage．
Interactive television advertising，which allows viewers to use their remote controls to click on advertisements，has been pushed for years．Nearly a decade ago it was predicted that viewers of“Friends”，a popular situation comedy,would soon be able to purchase a sweater like Jennifer Aniston’s with a few taps on their remote control．“It’s been the year of interactive television advertising for the last ten or twelve years，”says Colin Dixon of a digital—media consultancy．
So the news that Cablevision，an American cable company,was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism．During commercials．an overlay will appear at the bottom of the screen，prompting viewers to press a button to request a free sample or order a catalogue．Cablevision hopes to allow customers to buy things with their remote controls early next year．
Television advertising could do with a boost．Spending fell by 10％in the first half of the year．The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped．Some are turning to the Internet，which is cheaper and offers concrete measurements like click—through rates-especially important at a time when marketing budgets are tight．With the launch of interactive advertising，“many of the dollars that went to the Internet will come back to the TV,”says David Kline of Cablevision.Or so the industry hopes．
In theory,interactive advertising can engage viewers in a way that 30。second spots do not．Unilever recently ran an interactive campaign for its Axe deodorant(除臭剂)，which kept viewers engaged for more than three minutes on average．
The amount spent on interactive advertising on television is still small Magna，an advertising agency,reckons it will be worth about$138 million this year．That falls far short of the billions of dollars people once expected it to generate．But DirecTV,Comcast and Time Warner Cable have all invested in it.A new effort 1edbv Canoe Ventures，a coalition of leading cable providers，aims to make interactive advertising available across America later this year．BrightLine iTV,which designs and sells interactive ads，say8 interest has surged：it expects its revenues almost to triple this year．BSkyB，Britain’s biggest satellite-television service,already provides 9 million customers with interactive ads.
Yet there are doubts whether people watching television，a“lean back”medium，crave interaction.Click-though rates have been high so far(around 3-4％，compared with less than 0．3％online)，but that may be a result of the novelty．Interactive ads and viewers might not go well together．
What does Colin Dixon mean by saying“It's been the year of interactive television advertising for the last ten or twelve years”(Line 4，Para．1)?

A．Interactive television advertising will become popular in 10-12 years.
B．Interactive television advertising has been under debate for the last decade or so．
C．Interactive television advertising is successful when incorporated into situation comedles.
D．Interactive television advertising has not achieved the anticipated results.

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单选题What is the public’s response to Cablevision’s planned interactive TV advertising program?

A．Pretty positive．
B．Totally indifferent．
C．Somewhat doubtful．
D．Rather critical.

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单选题What is the impact of the wide use of digital video recorders on TV advertising?

A．It has made TV advertising easily accessible to viewers.
B．It helps advertisers to measure the click-through rates.
C．It has placed TV advertising at a great disadvantage.
D．It enables viewers to check the sales items with ease.

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