Questions are based on the following passage. What will save journa-考呗网题库移动版

单选题Questions are based on the following passage.
What will save journalism? Lately it seems easier to find ruminations (沉思) on that subject than to find journalism itself. With advertising down and the Internet making information seem free and easy, anxious journos (for whom "save journalism" equals "save my job") have suggested numerous white knights for their profession.
The New York Times is reportedly readying plans to start charging for online access, while a group of newspaper executives has been looking into the legality of banding together to do the same. News outlets are selling software, merchandise, club memberships -- anything that people are more willing to pay for than, well, news.
It's possible, though, that nothing will save the journalism business -- at least as we know it and pay for it today. That doesn't mean journalism will go away. Reporting won't go away, though foreign bureaus might. Information won't go away. Opinion certainly won't.
But somebody will have to pay -- even, or especially, for the free stuff. Some journalism could become a kind of volunteer work, performed by eyewitnesses, passionate amateurs or professionals in other fields who use journalism as a loss leader to sell their books or build their brands. Even if you filter your own news from Twitter, you're paying in time and effort.
Those seeking to pay the bills through full-time journalism could find different paymasters. The Associated Press recently started taking investigative reports from four nonprofit journalism groups. And if newspapers can't afford investigations, advocacy groups and think tanks -- which already hire research pros -- could do their own: a kind of piecemeal (逐渐的) return to the old partisan press.
Meanwhile, the advertisers who are unwilling to pay for banner ads at websites have shown interest in, as they say, more "integrated" forms of product-plugging. Some news sites sell companies "sponsored content" mentioning their products, while independent blogs collect payoffs for posts about merchandise.
he media of the future may be a combination of all this, plus old-school outlets that survive. They could produce good journalism. But they may include funding models far different from the old church-and-state separation of content-making and money-raising.
Journalists would be foolish, though, to think we can guilt people into buying our work in part to preserve our uniquely holy calling. As with any other service, people will buy it or they won't. Yes, news audiences will have to recognize that "free" information may mean more sponsor ships and piper payers calling the tune. But journalists will have to accept that some members of our audience are, in fact, willing to make that trade-off, just as they live with product placement in movies.
We may not like it, but there it is. Producing something that someone is willing to pay for may make our work possible. Whereas moralizing, plus a buck or so, will buy you a cup of robust, piping hot Dunkin' Donuts coffee. That one was free, fell as.
What is journalism facing?

A．The number of people focusing on news is decreasing.
B．News updating is lagging behind Internet information.
C．The advertising volume in news media is decreasing.
D．Outstanding journalists are in need.

参考答案C

解析:本文讲述了新闻业呈现衰落迹象，业内纷纷采取措施来挽救新闻业。第1段提出主题：什么可以挽救新闻业。指出新闻业广告量下滑，互联网的免费信息对新闻业造成的威胁。新闻业面临危机。第2～7段讲述新闻业采取网上信息收费等措施挽救新闻业，以及新闻工作者、广告人、媒体形式等可能做出的转变。第8、9段总结全文，指出新闻受众在接受廉价的新闻的同时也必须接受植入的广告。
【51】什么可以拯救新闻业?最近了解针对这一问题的反思似乎要比了解新闻本身来得更容易些。【51】由于广告量下降，互联网似平使信息免费、方便．焦虑不安的新闻记者(对他们来说“拯救新闻业”就等于“救我的工作”.曾经提议让众多的白农骑士来拯救他们的行业。
据报道，《纽约时报》正准备制定计划，开始对网上信息进行收费，而一群报业高管一直在深入研究了联合起来进行网上消息收费的合法性。新闻媒体在销售软件、商品、俱乐部会员资格等，凡是人们更愿意花钱购买的东西，除了新闻。
【52】虽然很可能没有什么东西能够拯救新闻业，但至少现在我们知道它，还是肯花钱购买的。但这并不意味着新闻业会消失。新闻报道也不会消失，尽管海外分可能会被撤销?信息不会消失。观点不会消失。但是，还是有些人会不得不花钱来买，特别是为获得免费的东西。【53】一些新闻业可以成为一种志愿性质的工作．由目击者．热情的业余爱好者或者其他领域的专业人士来完成．这些专业人士将报纸作为招揽顾客而削本出售书籍或建立自己的品牌的商品。即使你从推特筛选自己想要的新闻，你还是要付出时间和精力的。那些寻求通过全职新闻工作支付各类账单的人们可能会找到不同的东家。【54】美联社最近开始从四大非营利新闻团体中撤掉调查性新闻报道。如果报社本身支付不起用于调查的费用，已聘请专业人士的宣传组和智囊团——可以拿来自己做：一点一点地恢复到原来的党派媒体类型。
同时，不愿意为网站的横幅广告付费的广告人，用他们的话说对更“综合”型的产品插播表现出了兴趣。一些新闻网站向公司兜售寻求赞助的内容，在此内容中会提到它们的产品，而独立博客通过转贴商品也获得回报。
【55】未来的媒体可能是这一切形式的组合．再加上幸存下来的传统媒体。它们可以出产好新闻但其集资模式可能远不同于老式的政教分离模式．即创造新闻内容与集资完全分离的模式．
如果记者认为，我们可以使人们深感内疚，而为我们的工作花钱，部分上为了保持记者独特的神圣使命，那他们是点蠢的。与任何其他服务一样，人们可以选择买或者不买。是的，新闻观众将不得不认清一个事实，“免费”的信息可能意味着更多的赞助商和承担费用者会掌握支配权。而记者也得接受，我们的一些读者，买际上，是愿意做出取舍的，正如他们忍受电影中的植入式广告那样。
我们可能不喜欢，但现实就是这样。生产出人们愿意购买的东西才能使我们的工作得以维持。虽然一番说教，加上约一美元，可以买一杯浓郁的热腾腾的唐肯咖啡。那在过去是免费的，伙计们。
【定位】根据题干中的journalism将本题出处定位于第1段第l句。
【解析】C。第1段开头提出问题：什么可以拯救新闻业?由此推断出新闻业正面临着危机。文中接着指出广告量下降，互联网似乎使信息免费、便捷。由此判断C符合原文意思，是新闻业正在面临的危机。其他三个选项都与题意无关。

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单选题 What's the author's opinion about journalism-saving?

A．Journalism may not be savable.
B．Anything done for saving the journalism is time-wasting.
C．Journalists are the key force to save journalism.
D．Charging online news is the best way to save journalism.

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单选题 What does the author refer to by saying "a loss leader"?

A．An industry with low cost but high output.
B．A field not maintained for the purpose of making a profit.
C．A commodity freely attached by other high-grade goods.
D．A product sold at a low price to draw customers.

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单选题 What action has the Associated Press taken according to the passage?

A．Carrying a classified advertisement in the Sunday editions.
B．Subtracting certain survey reports.
C．Collecting repays for posts about merchandise.
D．Selling companies sponsored content.

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