Questions are based on the following passage. It is getting harder to-考呗网题库移动版

单选题Questions are based on the following passage.
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toy maker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego´s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel--an elegant one, unsurprisingly. The toy business is one of the world´s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual.To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego´s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive.Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products,forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition.The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child´s collection of bricks, and reused to make all sons of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans--particularly adult fans of Lego, or AFOLs-for new ideas.
Lego is now at an inflection point, building its organisational capacity and embracing globalisation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego´s success in the west; and to transform a local company that happened to go global into a global company that happens to have its head office in Billund.
The first paragraph is used to demonstrate _____

A．the pervasiveness of Lego-related hype
B．the popularity of The Lego Movie
C．the gigantic heap of Lego bits
D．the spectacular growth of Lego

参考答案D

解析:参考译文
现如今。人们很难找到一个没有乐高相关宣传广告的地方。《乐高大电影》在美国的票房排名第二，而此前三周一直位居第一。与这部电影相关的模型套件被高高地堆在了各个商店里。它们将增加本已巨大的乐高积木堆：全球平均每人拥有86块乐高积木。该玩具制造商已经享受了10年的惊人增长，收入几乎翻了两番。
出于很多原因，乐高的成绩都引人注目。乐高起源于丹麦乡下的比隆，由于这里非常小，该公司不得不在这里建造了一家优雅的酒店。这也毋庸惊奇。玩具业是世界上最棘手的行业之一：永远都是流行一时，并且目前还深受科技创新的影响。儿童的成长越来越快，他们正在放弃真实世界而走向虚拟世界。更有甚者，该公司在2003年。2004年间几乎倒闭，此前几年发展战略一直摇摆不定，进入了太多的领域，生产了太多的产品，并且在绝望中竟然想成为一家“生活方式类”公司，生产乐高品牌的衣服和手表。
乐高十年来的成功始于其任命Jorgen Vig Knudstorp担任首席执行官。Knudstorp先生下令，该公司必须“回到积木上来”：专注于自己的核心产品。放弃品牌延伸，甚至出售了其主题公园。他还带来了更加严格的管理控制，例如，将该公司生产的产品种类数量从1．29万个减少至7000个。
在Knudstorp先生的带领下，乐高已经在创新与传统之间成功取得平衡。该公司不得不创造新的想法，以保持其销售增长：客户需要一个理由来扩大他们的积木囤货，并且要从乐高而非其廉价竞争对手那里购买。乐高用现成的设计生产了一系列的套件，例如堡垒和飞船，为孩子们提供模板。但该公司也坚持认为，这些积木可以被添加到孩子的积木收藏中去，并且可以被重复使用来制作各种其他东西。
乐高在管理其关系方面已经有所好转，《乐高大电影》表明了它是如何专注于积木，同时又能进军虚拟世界的：华纳兄弟公司制作电影，而乐高提供模型。该公司也已更加善于发掘其粉丝军团以求新思路，尤其是成年乐高迷。
目前，乐高正处于一个转折点，打造其组织能力并利用全球化，以帮助其找到新的增长来源。其目的是双重的：在快速发展的东方复制其在西方的成功之道；将一家无意中走向世界的地方公司转型，变成一家总部无意间设立在比隆的全球性公司。
参考答案与解析
推断题。根据题干关键词定位到第一段。．本段简要介绍了乐高公司的成就。A项、B项、C项都是表面信息。作者通过这些是想说明乐高公司的玩具如今有多么流行，乐高公司取得的成就有多么了不起。因此，正确答案是D。

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单选题 Lego´ s success is remarkable for the following reasons EXCEPT that _____

A．Lego originated from rural Denmark
B．it is difficult for a toy to prevail forever
C．children tend to embrace the physical world
D．Lego once lost its market direction

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单选题Mr. Knudstorp´s idea of going back to the brick didn´t include _____

A．bringing in stricter management controls
B．putting emphasis upon core products
C．giving up brand-stretching
D．selling Lego's theme parks

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单选题 Which of the following does not contribute to Lego´s success?

A．Lego produces new kits with ready-made designs.
B．Lego reuses the templates to make all sorts of new toys.
C．Lego focuses on the brick while venturing into the virtual world.
D．Lego taps its adult fans for new ideas.

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