A.To sell a particular product.
B.To build up their reputation.
C.To promote a specific service.
D.To attract high-end consumers.
A.By using the services of large advertising agencies.
B.By hiring their own professional advertising staff.
C.By buying media space in leading newspapers.
D.By creating their own ads and commericais.
A.Decide on what specific means of communication to employ.
B.Conduct a large-scale survey on customer needs.
C.Specify the objectives of the campaign in detail.
D.Pre-test alternative ads or commercials in certain regions.